NBA Europe 9
Will Fans Buy in to NBA Europe?
It’s time for the fifth and final part of our series, NBA Europe: The Grand Experiment. This final article on the cultural battle — the emotional, tribal, and unpredictable part of any sports venture. In short, it’s about the fans. The NBA and FIBA may have the branding and the resources, but without fan buy-in, […]
Can NBA Europe Win on TV?
At the end of the day, the NBA Europe project is focused on generating revenue. Part 4 of our series on FIBA and the NBA’s new basketball league focuses on the broadcast and media strategy — arguably the single most important financial pillar for NBA Europe. We break down the potential for success, the very […]
Will Europe’s Top Clubs Join NBA Europe?
Part three of our series addresses the critical question of club participation. No matter how strong the NBA’s branding is, if the continent’s biggest teams don’t join, NBA Europe will struggle to command legitimacy or fan interest. Today we explore who might join, who likely won’t, and the complicated choices those clubs face. Read part […]
Can NBA Europe Take Over?
Part two of our series, NBA Europe: The Grant Experiment, digs into the structural conflict at the heart of the NBA’s ambitions in Europe — namely, the decision to go around EuroLeague rather than partner with it. Emmet Ryan explores who really controls European basketball, what the NBA wants to change, and whether NBA Europe […]
The High Price of NBA Europe
The NBA and FIBA plan to launch a pan-European league in time for the 2026/27 season. The idea is as ambitious as it is unprecedented. Both organisations are betting on a belief in basketball’s untapped commercial potential on the continent. Emmet Ryan on just how expensive it is going to be for NBA Europe to […]
NBA’s Europe Play Must Bridge Euroleague and FIBA
The NBA plan for Europe seems to have hit a wall. Euroleague says it is open to negotiating with the basketball powerhouse. FIBA believes any NBA involvement in Europe must go through it. Emmet Ryan writes that any successful entity really requires the support and collaboration of both. The NBA is back in talks with […]
What to do when a bum throws coins at an NBA star
I never knew that Tyson Chandler was such a good writer – really. Maybe I should follow him more often, since he seems to be a very cool guy telling interesting stories. Tyson was in Berlin and Barcelona during the Hornets’ NBA Europe trip and will be able to tell his grand kids the story […]
Does Europe really want the NBA?
I just got back from Berlin where the o2 World hosted the Washington Wizards and the New Orleans Hornets. Germany has always been a country where the NBA is much more known than the Euroleague – maybe one reason why the NBA chose Germany – besides their deal with AEG, which built the arena in […]
NBA Europe fans: SORRY!
Euroleague fans are already disappointed that no Euroleague team will play an NBA team this summer. We still don’t know any reasons for this decision by the Euroleague and NBA, since it would be good competition this year, right? Since the Euroleague is still not the most interesting league for the average basketball fan, people […]